Monster Coats has been a huge hit since the brand launched and the product line is back this season with new updates and fashion details to make the coats warmer and even more fun to wear. We are excited to partner with such a fantastic company as Chasing Fireflies , and thrilled that they have made web link Monster Coats their featured product this fall, said Frannie Whiteside, Monster Coats founder and president. The coats are about more than just staying warm. Wearing a Monster Coat is about having fun. Children should be outside playing and having a blast doing it. When kids put the coats on they are not shy or timid, they become little rock stars and super heroes.It honestly is a transformation. Soon after the innovative coats were introduced last fall, they caught the eye of Build-A-Bear founder Maxine Clark, who now serves on the Monster Coats advisory board.
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