This creates a dynamic in which the die-hard followers carry on and on to hear the sound of their own voices, causing many others to zone out and disengage from the process altogether. This is the unfortunate situation at too many businesses today. Related: How Social Networks Can Boost Productivity To succeed as a next-generation social CEO, business leaders need to engage more with their internal teams, partners and customers. But this requires leaders to contain, control and curate such social media conversations, rather than hosting unwanted social free-for-alls. This is the challenge most CEOs face regarding social, whether they realize it or not. For social to work in the C-suite, CEOs can use crowdsourcing software or new actionable social tools to solicit feedback from large groups. For example, department heads or sales managers can submit their own ideas and vote on the best visit homepage ones to pursue for their group initiatives.
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